We’ve got the co-founder of NOBULL, Marcus Wilson, on to talk about how to spot the right people to work with, why NOBULL had to build a brand before they had products to sell, and how it was that they had the confidence to go up against the big guns in the footwear and apparel business.
We’ve got the co-founder of NOBULL, Marcus Wilson, on to talk about how to spot the right people to work with, why NOBULL had to build a brand before they had products to sell, and how it was that they had the confidence to go up against the big guns in the footwear and apparel business.
04:35 - Marcus’s background before NOBULL
06:00 - How Marcus & I started working together
09:10 - The three-headed monster of excellence
14:56 - How we think about building strong teams
19:20 - When Marcus decided that it was time to pursue footwear and apparel
23:16 - How I knew I made the right decision to partner with Marcus and Michael
25:37 - Why NOBULL had to build a brand before they had product to sell
35:03 - Why they were confident they could go up against Reebok and Nike
38:14 - Recognizing that product spec isn’t enough
46:23 - The big things Marcus has learned along the way
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Chasing Excellence is a show dedicated to dissecting what it means to live a life of excellence, both inside the gym & out. On each episode, we'll deep dive on various aspects of running a CrossFit affiliate, becoming a better coach or athlete, & maximizing your potential.
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