We’re diving deep into marketing, branding, and advertising. We cover topics like the marketing hourglass, why advertising doesn’t work for CrossFit affiliates, creating talk triggers, and understanding your three uniques.
We’re diving deep into marketing, branding, and advertising. We cover topics like the marketing hourglass, why advertising doesn’t work for CrossFit affiliates, creating talk triggers, and understanding your three uniques.
01:47 - A recap of the Theoretical Development of a Business (Full ep here)
05:12 - Patrick’s definition of marketing
07:15 - The marketing hourglass
09:01 - Ben’s definition of marketing
12:13 - Our private school episode here
12:40 - Where and why I started thinking about marketing as it related to CFNE
19:21 - Why advertising doesn’t work well for affiliates
23:56 - What globo gyms are hoping for
26:26 - The leaderboard as an example of branding
30:25 - The interplay between trust and marketing
32:10 - Talking about CrossFit affiliate’s websites
36:40 - Talk triggers
43:56 - Figuring our your 3 Uniques
45:32 - Solving layers of your customer’s problems
51:50 - Thinking about your target market
57:06 - Talking about NoBull
01:02:45 - Is CFNE’s marketing going to change with all the changes at CFHQ?
01:05:46 - Read the CDBaby email here
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Chasing Excellence is a show dedicated to dissecting what it means to live a life of excellence, both inside the gym & out. On each episode, we'll deep dive on various aspects of running a CrossFit affiliate, becoming a better coach or athlete, & maximizing your potential.