We’ve got Max Isaak in to talk about what we’re doing at CrossFit TILT, how I think about scaling culture across multiple gyms, and the distinction between being a leader and a business owner.
We’ve got Max Isaak in to talk about what we’re doing at CrossFit TILT, how I think about scaling culture across multiple gyms, and the distinction between being a leader and a business owner.
01:30 - What is CrossFit TILT?
02:28 - What made me say yes to TILT when I’d always said no to these kinds of opportunities
05:17 - How Max pitched TILT to me
08:30 - Why I didn’t think culture was scalable
10:50 - Whether I think Max is a great leader because of nature or effort
19:40 - The difference between a leader and a business owner
22:18 - Why I think businesses need to start with culture
24:00 - How TILT is developing their culture
25:23 - How TILT is running 3 gyms with just 7 coaches
28:15 - How TILT is developing coaches
33:17 - The role of apprenticeships and mentors
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Chasing Excellence is a show dedicated to dissecting what it means to live a life of excellence, both inside the gym & out. On each episode, we'll deep dive on various aspects of running a CrossFit affiliate, becoming a better coach or athlete, & maximizing your potential.