Chasing Excellence

#075: Scaling Culture at CrossFit TILT

Episode Summary

We’ve got Max Isaak in to talk about what we’re doing at CrossFit TILT, how I think about scaling culture across multiple gyms, and the distinction between being a leader and a business owner.

Episode Notes

We’ve got Max Isaak in to talk about what we’re doing at CrossFit TILT, how I think about scaling culture across multiple gyms, and the distinction between being a leader and a business owner.

Show Notes:

01:30 - What is CrossFit TILT?

02:28 - What made me say yes to TILT when I’d always said no to these kinds of opportunities

05:17 - How Max pitched TILT to me

08:30 - Why I didn’t think culture was scalable

10:50 - Whether I think Max is a great leader because of nature or effort

19:40 - The difference between a leader and a business owner

22:18 - Why I think businesses need to start with culture

24:00 - How TILT is developing their culture

25:23 - How TILT is running 3 gyms with just 7 coaches

28:15 - How TILT is developing coaches

33:17 - The role of apprenticeships and mentors


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Chasing Excellence is a show dedicated to dissecting what it means to live a life of excellence, both inside the gym & out. On each episode, we'll deep dive on various aspects of running a CrossFit affiliate, becoming a better coach or athlete, & maximizing your potential.

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